Al Gore is doing something that may be more interesting than running for President. He's leading a new Cable TV venture called Current that's looking to augment and leverage younger viewers' simultaneous usage of the internet (quoting Gore: "Those who are using the Internet are often watching TV at the same time"). Part of Current's regular programming will be user submitted video clips that have gone through an online jury process, and Google itself has signed on to provide Current with realtime search data ala Google Zeitgeist that will air throughout the day.
I support this project 100%. I've been banging on about how fantastic these "open call" creative markets like Threadless are and how it would be so nice to see more of what the world is searching for (read: thinking about) ala Yahoo! Buzz and Google Zeitgeist. Now not only does Current sound like a great (and sudden) step in that direction, but it's being led by former Vice President and hair's-width-from-being-President of the United States (and futurist, I might add), Al Gore, and the real King of All Media (sorry Howard), Google. Pardon my Fr3^ch3l337, but WTF? ;-) I love it!
Just listen to Gore go: "The Internet opened a floodgate for young people whose passions are finally being heard, but TV hasn't followed suit... We intend to change that with Current, giving those who crave the empowerment of the Web the same opportunity for expression on television."
While it sounds like it could be a flash in the pan, my feeling is that the network must have some brilliant cards up its sleeve or Google would never have touched it with a ten-foot pole. In a vague but possibly revealing line, Google co-founder Sergey Brin recounts his initial skepticism before conversion: "[When first approached] I thought it would be an extraordinarily challenging endeavor... Having seen some of the work they've now put together, I think it's an extraordinary opportunity." I wonder what he saw...or saw in it... At the very, very least expect the successful pieces of Current's experimentation to be picked up by other networks (perhaps to their detriment: imagine how creepy, for example, Fox News open content submissions might be :-)
Depending on how heavily they get involved, this will be a great chance for Google to showcase some of its new search platforms and services like Google Video, Google Maps, and, most of all Google Video Blogs. Maybe this could even somehow help the lagging Orkut (probably not, though at least I'll always have a hook up for a place to stay in Brazil—Orkut users will know what I mean).
Plus, you know, it's just nice to see Al Gore looking happy again (and, I might add, rather dapper, ha—see below). Best of luck to Al, Google, Current, and all those viewers-turned-film-maker-blogger-producers. Current will start broadcasting in place of News World International on August 1st. Further reading: Slashdot, SF Chronicle, CNET

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